How to Use Live Chat to Increase Conversion

Marketing departments are sinking more and more resources into driving traffic to their websites and converting that traffic into leads.

However, around 98% of your website visitors will leave without providing any contact information. As an engagement tool, live chat can help you reduce friction in the buying process by providing your website visitors an opportunity to connect with your business right away.

In fact, if done correctly, adding live chat can increase online leads by an average of 40%.