Adobe Commerce, formerly Magento, is an e-commerce platform for businesses that do D2C, B2B and B2C transactions. Considering all the complexities involved, it makes sense to have a live chat agent who can alleviate some of the communication and assistance aspects of doing business. ApexChat helps with exactly that. Let’s talk more about Adobe Commerce and how ApexChat can play a part in your company’s success.
Live chat allows existing and potential clients to converse with a representative of a company. It’s a human-to-human conversation, allowing each party to ask questions and provide answers in order to come to a resolution.
The live chat conversation gets initiated through the actions of the visitor. The feature may pop up on the website’s landing page or on its other web pages, or it may require the visitor to go to the contact page to click the Live Chat button.
Typically, live chat can operate 24/7, allowing customers to connect with someone when it’s most convenient for their schedules. This can be especially helpful for those who don’t have time to contact a business during their standard operating hours or who don’t work standard schedules and typically sleep during the day.
There’s usually limited information a visitor has to fill out when connecting to a live chat agent. It may involve answering a few questions, such as their name and why they’re reaching out. The majority of the information is often exchanged during the conversation. Email support may require more of the visitor’s time, as there are often more lines to fill out, including contact information. The visitor will often then have to fully explain the situation, so the recipient has everything they need to help resolve the matter within that one exchange.
One of the biggest benefits of having live chat on Adobe Commerce websites is that it creates a conversational experience. It can also speed up the potential shopping time. Rather than the customer having to send an email and wait to get a response about a product they’re interested in buying, they get instant answers. This allows them to decide then and there if they want to make the purchase, rather than potentially talking themselves out of it while waiting for the email response to arrive.
It also makes it easier to find out what the customer wants and needs. Instead of sending time-consuming emails back and forth, there’s a conversation that involves questions and answers. Rather than having a drawn-out conversation over a span of days, the customer can receive a resolution in a matter of minutes.
An additional perk is that one live chat agent can talk to multiple customers at once, allowing each visitor to be in the process of getting the help they need. Phone calls, in-person assistance and email responses typically occur on a one-on-one basis, drawing out the process and the time each individual has to wait for help.
Contact ApexChat to set up a demo of our live chat software. We’re here to answer any questions you have about the installation process and provide information about how it can benefit your business on Magento websites, now called Adobe Commerce.