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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
6 min read
Plastic surgeons are always looking for new ways to reach potential patients and build their client base. The challenge is finding the most effective way to connect with people seeking these services. The number of individuals opting for plastic surgery is escalating, prompting an increase in competition among plastic surgeons. Therefore, generating leads is essential for plastic surgeons to keep their practices afloat. Attracting new clients and nurturing leads can be difficult, but it’s essential for building a steady patient base.
By targeting their specific target audience, plastic surgeons can generate more leads that are more likely to convert into paying clients.
Ultimately, the goal of lead generation is to attract potential clients who are interested in the services offered by the plastic surgery practice. These leads can be nurtured and converted into loyal clients satisfied with their cosmetic procedures.
The sections below explore ways to generate leads in the plastic surgery industry and how plastic surgeons can attract and convert more patients.
Boasting 1 billion active users worldwide, Instagram is a prime social media channel for plastic surgeons to leverage. Its visual nature enables surgeons to build a compelling presence and entice prospective patients. Quality images paired with captivating captions create an engaging atmosphere where surgeons can both promote their practice and inspire people to take action.
To generate leads on Instagram, plastic surgeons can use various tactics, such as sharing before-and-after photos, testimonials from satisfied patients, educational content and special offers and connecting with prospective patients via live chat using Blazeo (formerly ApexChat). They can also use hashtags to reach a wider audience and engage with other users by commenting and liking their posts. Instagram’s paid advertising options, such as sponsored posts and Instagram Stories ads, can also drive traffic to a plastic surgeon’s website and generate leads.
Instagram is essential for plastic surgeons who want to reach a younger, tech-savvy audience and build their brand online.
Local SEO is one of the most effective ways to attract new patients to your plastic surgery practice. More people today turn to Google for information about products or services. With that in mind, ensuring your practice is on Google My Business can make a huge difference in your visibility online.
By claiming your Google Business Profile, you can provide potential patients with information about your practice, such as your hours, address and phone number. This information is important for those searching for plastic surgery services in your specific location.
To optimize your Google Business Profile, ensure your profile is complete, include high-quality photos of your practice, respond promptly to reviews and questions and utilize the “book an appointment” feature. By ensuring your website and social media profiles are linked to your Google Business Profile, you can improve your chances of being found by those seeking plastic surgery services in your area.
Blazeo’s live chat agents can now connect with customers through Google’s Business Messages feature. When you add a “Messaging” button to your Google My Business profile, visitors can chat with agents who gather valuable lead information and direct them to your online or physical store. With customizable chat experiences, CRM integration and flexible reporting, Blazeo (formerly ApexChat) is the perfect solution for driving local customer engagement.
With lead generation for plastic surgery, it’s essential to understand getting visitors to your website is only half the battle. You must convert them into leads and potential clients. That’s where live chat comes in, and Blazeo (formerly ApexChat) offers a HIPAA-aligned live chat service that can help you convert visitors into leads and boost your plastic surgery practice.
By integrating a live chat service, such as Blazeo (formerly ApexChat), you can engage with visitors in real time, answer their questions and provide them with valuable information about your services. You can also capture their contact information and follow up with them via email or phone.
With live chat, you can give your website visitors the personal touch they need to feel comfortable and confident in your plastic surgery practice.
In addition to converting visitors into leads, live chat can help reduce your website bounce rate, increase your website dwell time and improve your website’s overall user experience. All these factors can impact your plastic surgery practice’s online reputation and lead-generation efforts.
To get started with live chat, you need to integrate Blazeo’s service with your website, and our team of trained operators will handle all chats on your behalf. This allows you to focus on other aspects of your plastic surgery practice while ensuring your website visitors get the attention they deserve.
Reviews are crucial in shaping people’s perceptions of your plastic surgery practice. Positive reviews build trust and increase the chances of getting more leads. With review management tools, plastic surgeons can easily monitor and respond to customer reviews across different platforms. By addressing any negative reviews promptly and highlighting positive ones, plastic surgeons can establish their reputation as a trusted and reliable service provider, leading to increased conversions and more satisfied patients.
Print media, such as newspapers and magazines, can be an effective way for plastic surgeons to reach a wider audience. Advertising in local publications or national magazines can help establish credibility and attract potential patients. Direct mail campaigns, such as sending postcards or flyers, can also be effective. Outdoor advertising, such as billboards or signage, can help raise awareness of a plastic surgery practice. However, it is important to carefully track the return on investment of these tactics to ensure they are worth the investment.
Another great way to generate leads for your plastic surgery practice is to network with other doctors in your community. By building relationships with doctors in different specialties, you can increase your chances of receiving referrals from them. Consider attending medical conferences, hosting meetups and participating in online forums to connect with other professionals in your field. Don’t forget to stay in touch and maintain those relationships to keep those referrals coming. Word-of-mouth recommendations from other doctors can be valuable in attracting new patients.
It’s crucial to take every opportunity to gain an edge in today’s competitive market. Blazeo (formerly ApexChat) offers plastic surgeons a powerful tool to attract, engage and convert leads. Our live chat service helps turn visitors into leads so your practice can focus on plastic surgery. At Blazeo (formerly ApexChat), we’re committed to providing exceptional service and support to help you grow your practice. Contact us today to learn more and to start connecting with more prospective patients.
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