11 Dec ApexChat Integration with Google Analytics

Follow these 2 basic steps and you will start seeing chats and leads in your Google Analytics account. It takes about 24 hours for chat/lead data to show up in Google Analytics:

  • Please provide us the Google Analytics Account Number. This is the UA number or the Tracking ID which Google Analytics gives us when we create an account.
  • We also need the Google Analytics Domain. This is the Default URL in the Property Settings of the Google Analytics account.

You should be looking for Events called ‘Chats’ and ‘ChatsToLeads’.

Setting up Goals based on Chats and Leads

If you would like to set up Goals which can be viewed under Conversions, please follow these steps.

Chats

  • Go to Admin-> Goals->New Goal>Custom->Next Step.
  • Give the Goal a name and choose Event under Type.
  • In the next screen, enter these values:
    • Category : Chats
    • Action: chatStarted
    • Label: leave blank
  • Click on the link which says Verify this Goal.

 

Leads

  • Go to Admin-> Goals->New Goal>Custom->Next Step.
  • Give the Goal a name and choose Event under Type.
  • In the next screen, enter these values:
    • Category : ChatsToLeads
    • Action: Converted
    • Label: leave blank
  • Click on the link which says Verify this Goal.

 

Additional Tracking

If you would like to add some custom tracking functionality then please contact your account representative at ApexChat.

 

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