03 Jan Voice search SEO tips for your website
Search engines are adapting to the growing popularity of personal assistants such as Siri or Alexa. The trend is making voice search SEO essential.
People prefer texting with their friends, family and businesses over phone calls or emails. However, search is different. New AI-powered tools are changing how we use search engines. Now consumers ask questions instead of typing them. Then they’re provided with an answer instantly, and often through a Google Search. This presents challenges for businesses trying to improve their search engine rankings. People don’t talk the same way they type, and they especially don’t talk the same way they type searches. If your website content isn’t optimized for the way people search, you’re likely to lose valuable traffic. And when traffic goes away so do leads.
Think about it. If you’re curious about live chat pricing you probably type exactly that into Google – “live chat pricing.” However, if you were to ask a friend about live chat pricing you’d probably put it differently. As voice search becomes more popular the influence of natural speech patterns will become more prominent. And so too will the need to optimize website content for voice search. Here are some tips on how to make your website voice-search friendly:
Show love to long-tail keywords
Long-tail keywords are the oft-ignored, less competitive and more specific alternative to short-tail keywords. These longer keywords aren’t targeted by websites often. However, they’re used in the majority of searches. These keywords will become more important as voice search grows more popular.
It all comes back to the way people talk. Voice search queries are often longer and more detailed than text-based searches. When targeting keywords it’s important to consider how a consumer would naturally ask the question. Simply stating “live chat benefits” isn’t a very natural or conversational way to ask a question. If you’re curious about how live chat can help you capture more leads it makes more sense to ask something like: “What are the benefits of placing live chat on my website?”
It’s all about intent
The intent is often clear when people speak in a conversational manner. If we were to simply target the word “chat” we’d get all sorts of people coming to our website. And many of them wouldn’t be interested in live chat for lead capture and conversion. After all, the Chat Roulette piano guy probably still has some loyalists on the web. When you’re targeting keywords you have to consider intent.
Think about what sort of information your target audience is looking for to optimize your content for user intent. Someone that simply searches “chat” could be looking for an online dating site. However, someone who searches for live chat for lead capture has indicated his or her intent. That’s who we should be targeting. User intent is an essential consideration in SEO for all sorts of websites.
You may not get traffic from people looking for a Tummy Tuck if you’re targeting the generic keywords “surgery” or “doctor.” That’s because those keywords don’t account for user intent. By getting more narrow in your keyword optimization efforts you may attract less traffic, but your visitors will be more likely to convert.
Search listings are going local
Searches including the term “near me” have spiked in recent years. This trend has been linked to the growing popularity of voice searches. With more people using “near me” in their voice searches, businesses should update location data. However, it’s important to consider how different voice search assistants scour the web for location information. Different voice-activated personal assistants collect data in unique ways.
For example, Siri determines where businesses are located through Yelp. If your Yelp page isn’t up-to-date your business could be missing from iPhone-owner’s local search results. However, Google Help does things a little differently. Google relies on your website’s data to figure out where your business is located. Structured data and image geo-tags will help the search engine determine where your businesses is relative to consumers’ locations. If it’s located within a specific radius of the individual it will show up higher in the results. Make sure to keep your location information up to date wherever it may be to ensure your business shows up in local search listings.
Stay on top of voice search SEO updates
Google’s search algorithm is almost constantly changing. Hundreds of updates are made every year. Voice search is growing in popularity. Its influence on search algorithms will increase as it becomes more ubiquitous. You can expect plenty of new wrinkles to emerge in voice search SEO as this sort of query becomes more common. The best way to maintain a successful voice search SEO strategy is to keep yourself in the loop.
It’s safe to assume that voice search will grow more popular in the coming years. Businesses should plan for this trend and adjust website content accordingly. If you emphasize voice search SEO will be positioned to rise up search rankings. Even if voice search doesn’t catch on, these tips will help you bring the right audience to your website and convert more visitors into leads. However, ask Google about voice search popularity and it will probably tell you it’s growing.