Solutions
Ad conversion
Lead capture
Lead qualification
Appointment scheduling
Retainer signing
Why Blazeo?
Industries
Company
Resources
As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
4 min read
At Blazeo (formerly ApexChat), we understand how important it is to track and measure the success of your live chat conversions. That’s why we’re proud to offer our customers seamless integration with Google Analytics, allowing you to easily track and analyze the performance of your live chat conversations. With Blazeo’s Google Analytics integration, you’ll be able to measure the impact of your live chat on your customer conversions, website visits and more. With this integration, you can easily see how effective your live chat is at driving conversions and helping you reach your goals.
As a business owner, understanding the performance of your live chat agents is crucial for the success of your customer experience and marketing campaigns. By tracking live chat conversions with Google Analytics, you can gain valuable insights into the effectiveness of your chat strategy and make data-driven decisions to improve it.
Measuring the conversion rate of your live chat can provide a clear picture of the number of visitors who are turning into potential customers. This data can help you identify trends, traffic sources and marketing channels that generate the most chat conversions. You can then allocate your marketing budget to the most effective channels to increase chat conversions and drive more sales.
Custom events in Google Analytics allow you to track specific actions, including successful chats. This data can help you identify trends in conversion rates based on changes you may have implemented. This allows you to make informed decisions about your chat strategy, such as optimizing your chat scripts or providing additional training for your agents.
Tracking your chat conversions can also help you reduce bounce rates by engaging visitors who may otherwise leave your site without converting. With the help of Google Analytics, you can determine which pages are causing the most bounce rates and implement live chat on those pages to improve customer engagement.
Conversions are one of the most important metrics to track for your live chat performance. With Google Analytics, you can track the number of chat sessions that result in a conversion, whether a sale or a lead form submission. This data can provide valuable insights into how your live chat strategy generates conversions.
You first must set up conversion goals to track your live chat conversions in Google Analytics. In your Google Analytics account, navigate to the Admin section, and select Conversions from the left side menu. From there, click on New Conversion Event and choose the type of goal you want to track (chat initiation or chat lead).
Once you’ve set up your conversion goal, this event fires every time a chat session results in a conversion, allowing you to track the conversions generated from live chat.
By tracking your live chat conversions in Google Analytics, you can measure the ROI of your live chat strategy and identify areas for improvement. You can also use this data to understand how potential customers interact with your website and adjust your live chat approach accordingly.
In addition to integrating with Google Analytics to track and analyze live chat data, Blazeo offers customized reporting solutions to provide even more insights. With visitor, chat and lead reports, businesses can analyze how their website visitors interact with the live human chat agents and how it impacts their overall business operations. These reports can help identify trends, optimize chat responses and track conversion rates. Blazeo’s reporting solutions can help make data-driven decisions to improve performance.
With Blazeo (formerly ApexChat), you can easily track and analyze website data, identify opportunities for improvement and make informed decisions that help your business grow. From tracking website traffic to understanding customer behavior, Blazeo’s Google Analytics integration gives you the insight you need to optimize your website and boost your business. Don’t miss out on this powerful tool — try Blazeo today!
Live chat
Voice call centers
Virtual assistant
SMS communication
Blazeo's advantage
Customer stories
Whitepapers
Home services
Lawyers and firms
Medical services
College admissions
Real estate agents
Multi-location
Marketing agencies
Other local businesses
About
Partner program
Careers
Integrations
Blog
FAQs